September 23rd, 2009 
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How to Hire the Best SEO Company For Your Website
By Jason Nyback
Hiring a search engine optimizer to improve your web site’s page rank in the search engines can be a daunting task. There are many fly by night SEO firms that talk a good game but end up doing your site more harm than good. If you want to make that you’re hiring the right SEO firm for your site, you should evaluate each candidate on the following criteria.
Previous Results
Before you hire any firm, be sure to ask for testimonials and recommendations from past clients. It’s important to not only see tangible data about before and after page rank, but also to speak directly with the clients. Sometimes a conversation with a past customer is the best way to gain insight into the contractor’s performance.
Proven Rankings
One good test is to evaluate the page rank of the SEO company’s site in Google. Does the company appear for terms that are relevant to its services? If not, what makes you think that they could make your site appear?
Strategy Questions
This is important: ask the company questions about how they intend to improve your site’s rankings. What type of link building programs do they plan to use? How many changes would they need to make to your website? Do they partake only in white hat SEO techniques? If a company is engaging in practices such as keyword stuffing or cloaked pages, Google could end up banning your site altogether. You need to understand how the company plans to improve your page rank to ensure that your site isn’t put out of business.
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Good read, always on the lookout for free seo software.
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