Why Compelling Content is Essential For SEO

Why Compelling Content is Essential For SEO
By Pragya Katariya

SEO or search engine optimization is a technique that allows you to make your presence felt on the Internet by improving your page ranking in search engine results. Browse through the Internet and you will come across numerous companies offering search engine optimization services. While most will have a different approach to SEO and how the algorithms work for different search engines, they all will agree on one point: compelling content is one of the biggest steps to good SEO.

If a website has content that can grab readers’ attention, it’s going to take care of 90 percent of the way to good search engine rankings. This is because even if you do attract people to your website through other methods, they are not going to stick around if they are not impressed by the content they find there.

How to write compelling content for SEO

To put it simply, compelling content is one that is rich both in information and keywords. A good copy will have keywords sprinkled through-out the page, so that the web spiders know what the page is about. However, it is important to point out that one should not write content simply for the sake of the spiders. The end user of the content is ultimately a human being. So basically an expert copywriter has to maintain a balance between keywords and the smooth flow of the copy. The content should have a smooth, natural flow to it and should clearly highlight your marketing message.

Keep the end-user in mind

As already stated above, the first rule is to keep the visitor experience in mind. Yes, it is important to focus on pleasing the web spiders in order to making your website ‘findable’ in search results but ultimately you have to ensure that the traffic converts into sales.

Your content should be compelling enough to prompt the reader to do something, which can be subscribing to a newsletter, purchasing a product, or subscribing to your services.

The copy should lead your customers along, create interest and entice them to give a response that you need.

Attention to keywords

The keywords should blend in well with the copy. While weaving in the keywords, you should keep the following points in mind:

Keyword density

The keyword density is the number of times a particular keyword or phrase makes its appearance in the text. You can use the keyword in various permutations and combinations.

Positioning of the keywords

The keywords should be evenly distributed in the text. As a thumb rule, depending on the keyword density required, you should mention the keywords in all the paragraphs on the copy instead of just concentrating them in the introductory or conclusion paragraph.

Latent semantic indexing

This means that you must keep the relevance of content on neighboring pages on the website in mind while writing the copy. Latent semantic indexing or LSI is an important step to the page indexing process. In addition to recording which keywords a particular page contains, the method also takes into account the web pages collected as a whole, to see which other pages contain some of those same words.

Experienced SEO writers will be able to weave in keywords into powerful website content, be it landing page copy or SEO articles specifically written to drive traffic to your website.

Pragya Katariya is a professional writer and marketing specialist with over 10 years experience covering a wide variety of subjects, from producing articles for print and online media to writing copy for brochures, newsletters and web copy in clear, concise language. For more information, please visit http://www.oceanbluecommunications.com/

Article Source: http://EzineArticles.com/?expert=Pragya_Katariya
http://EzineArticles.com/?Why-Compelling-Content-is-Essential-For-SEO&id=3063887