Choosing Keywords – How to Choose Keywords Using Google Trends

Choosing Keywords – How to Choose Keywords Using Google Trends
By Indu Priya K

There are number of free tools available to find the number of times a key phrase is searched in search engines. For example, Google keyword suggestion tool. With these tools, you can enter the key phrase, find the search count and all other related key phrases as well.

For example, when you type in a phrase “computers”, you find all related terms as well like “cheap computers online”, “laptop computers online”, “desktop computers online”.

Google Trends is a keyword research tool that shows how many people are searching for your keywords in Google. It provides additional information in two areas other than the above.

1. It shows rising and falling trends of your keyword popularity.

2. Compare the relative popularity of your keyword with 2-3 search engines.

Using Trends, you can find the most popular keyword among the two. For example, if you want to know the most popular keyword among cars and bicycles,

a. Open Trends tool.

b. Type “cars,bicycles” in box.

c. You can enter up to 5 comma-separated key phrases.

d. Click “Search Trends” button.

Using a color-coded line graph, it tells the frequency of the key phrases for the past 3 calendar years.

It will also allow you to compare volume of news stories related to the keywords you entered. It will provide a bar chart showing results broke down into selected cities, world regions and languages.

Hence Trends allows you to choose the best of two keywords.

What Google doesn’t tell you is

a. Search count of keywords.

b. Competition of the keywords.

c. If the number of results is too low, Google won’t show you results at all. It just says “insufficient results”. It is better to avoid such words. There is no point in choosing words for which no one is searching.

If your keywords are not helping you in driving traffic and sales, download my free report on researching profitable keywords and driving 100+ traffic per day.

Indu Priya is the owner of Theideashome, helps small business owners in marketing their products and services using unique traffic driving strategies, everlasting SEO, link building. She along with her team of members, solves business challenges of website owners by providing fresh ideas that can transform their business.

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