Defeating the Age Old Myth of “No Hits – No Sales”

Defeating the Age Old Myth of “No Hits – No Sales”
By Peter Phillips

The biggest question for new internet marketers is “How do I get hits to my site?”

It’s pretty obvious why this gets to be number one, as logic would seem to tell us that if you get no hits you won’t get any sales, and indeed there’s no flaw in that logic. Unfortunately this logic tends to translate into the corresponding theory that if you get lots of hits you will get lots of sales, which is certainly not true.

So change the question around. Your aim in internet marketing should not be solely about getting hits to your site; even getting a massive amount of them should not be a priority. What’s the use of getting ten or twenty thousands if nobody actually buys what you are selling? On the other hand, that number of hits can easily mean $50,000 worth of sales if you have a desirable product.

So the question is not “How do you get hits to my site?” The question should be “How do I get quality targetted hits to my site?”

The answer to that question is to put steps in place to build a quality list of repeat customers that you can use over and over again. You never let a single sign up or regular customer escape. You keep in regular contact with them, not just by bombarding them with offers, but by using holiday greetings, or sending them a quotation you’ve just come across. The thing to avoid is having them delete your email unread, just because they recognise your name as the sender. Once you have that responsive list you can start making regular deals with multiple products through joint ventures.

The hardest part of list building is to get that initial list of customers, and problems can arise when you go out and buy expensive ads from something like an e-zine. If you don’t have several methods of collecting your own responsive list already set up, you will have to start from scratch every time you launch a new product.

Do not assume that people who tell you that you need to get millions of hits to be a success are correct. This is simply not true. This is why successful marketers have $9.97 introductory products and follow-up products, to counter the problem of low conversion rates from new customers who don’t know or trust you yet. They would never hit a first time customer with a $997 product, they would only try to sell a product like that to longer term customers who have already bought something from them. It is a natural progression of giveaways, to cheap products, and finally to expensive products, You are then recycling the resources you’ve already collected and you don’t have to start all over again.

Once you have decided to prefer quality over quantity, you should look at joint venturing or PPC ads, building up your list, and having others promote your products for you.

However, before you do, you must do some thorough research. You must have a good product which your joint venture partner will require for him to make the effort to sell on your behalf, and a saleable product which give a good conversion rate from your PPC ad responders. How you get that product is a whole new story in itself, and something else you must research.

Peter Phillips is an internet entrepreneur living in Canberra, Australia

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