Digging Deep to Find the Most Relevant Keywords

Digging Deep to Find the Most Relevant Keywords
By David Chris Baker

No matter how good your product is, there will always be competition. Suppose you’re all set to open a website that will market the latest fashions, you will, at one point, be overwhelmed by the fact that you are competing with billions of other websites that sell near enough the same thing. Now, how do you get around the competition and have a chance at getting decent traffic?

The easy answer is keyword research. Keyword research is the process of determining the actual terms that people enter when looking for information. The aim is to make it simple for people to find your website by tapping into common words related to your niche. Including these keywords into your web content will likely boost your search engine rankings and result in high traffic.

But keyword research is not as simple as it sounds. Targeting the right keywords is a tedious task that involves thorough analysis of the competition and the popularity of the keywords. For example, the term “latest fashion” is too broad and may not be worth it considering that you have to put up with a million other websites using it. The trick is to look for related words that will narrow down competition while trying to lead a high volume of people to your website.

Here are the basic steps in achieving considerable success in keyword research:

Brainstorm potential keywords

The most common mistake people make about keyword research is thinking that you already know the words people use when finding your product. The fact is, you probably don’t. Some of the terms you know may be unfamiliar to other people and are totally alien to them. A term has many variations and people tend to enter a term in a lot of different ways.

Brainstorming is an delicate process of listing all the possible words related to your niche in order to look for the most suitable one. When brainstorming, think about the brands, activities, phrases, and other peculiar associations. Ask your friends and colleagues for an outsider’s input. You can also peek at the keyword tags of your competitors as they probably know your niche better than you do.

Use the keyword research tool

The purpose of using keyword research tools is to determine the volume of searches related to each keyword on your list. This will help you assess your potential traffic as well as the number of competitors for each keyword. The Google AdWords Keyword Tool, for example, tells you the approximate search volume for the previous month and the related keywords to the one you entered. Other popular keyword research tools include Overture Keyword Selector Tool, Wordtracker, and Trellian Keyword Discovery Tool.

Narrow down the list

After conducting research on each keyword, the next step is to finalize your list by picking the keywords with the highest search engine results. Remember to use keywords that are related to your niche as you don’t want the search engines to accuse you of spamming.

When creating the final list, select the keywords that have no more than 30,000 competitors. Beyond this figure is just too much. Your list may include up to 20 keywords that you can insert on the content. But you may also use these on the title tag, meta keywords tag, and anchor texts. After spending a lot time on creating your list, it’s now time to start using them in the appropriate places.

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