Why Viral Marketing is So Powerful

Why Viral Marketing is So Powerful
By Adam J Price

Have you heard about how viral marketing can increase your business profits with virtually none or very little investment?

Yes, that’s right, you can market your business without having to buy costly ads online and in local papers.

The thing is, how do you do it?

Well, the number one way to market is via word of mouth, or online it’s more commonly known as viral marketing.

I know it almost sounds grimmy and deadly, but viral marketing has been developed from the concept of viruses and how they spread so rampantly and quite often “unknown” about until it’s too late for the host to do anything about it.

On the internet it’s the same principal, you are able to silently become a leader in your market, providing you find the right catalysts to spread your virus.

So, what does an effective viral marketing campaign consist of?

1. Innovation

In almost every instance viral campaigns have had a very unique twist about them, which has given them the “talkability factor” amongst it’s hosts who carry the virus and spread it on.

You can create innovation in products and services by breaking rules of the norm, using brand new technology and methodologies, change the marketplace in a way that no-one has ever seen before, invent or uncover an area that has previously not been identified.

2. Controversial

You need something that is very newsworthy and that often requires a great deal of controversy and opposition in the beginning, as that’s what turns an idea viral in the first place.

You might ask yourself, does your new service / product make someone extremely embarrased, or does it make them very angry, or bring about some other extreme behaviour?

If not, then in most cases your not going to have a very viral concept and the host of the virus won’t spread it far enough for it to become an epidemic.

3. Secretive

There always seems to be a shroud of mystery around viral type news, products and services.

It appears they’re also “not in reach” of a lot of people in the beginning, and that can cause anticipation for the hosts of the virus.

4. FREE

One of the most popular and responsive words in the world of internet marketing business is the word “Free!”

It’s used on almost every information capturing page to entice people to sign up for their newsletter and informational series, which are quite often free also.

If you cannot give something away for free, then you need to think about it, and whatever you give away better be “valuable” and worth something, as people won’t signup to your newsletter for free stuff, if what you’re offering is trash.

5. Transferable

The viral marketing campaign needs to have very simple and easy ways to spread.

For example, phone ringtones…

When you download a good ringtone, you load it into your phone and others hear it when it rings. If others like it and you and they have bluetooth compatible phones, it’s a snap to send it to your friend.

This is what I mean by transferrable, they have to be easily spread from host to host for the virus to grow quickly.

6. Expansive

The virus must be able to expand and scale from small to large in a very fast and aggressive manner.

However, the manner in which is spreads, must be completely stealth, otherwise the competitor will know it’s coming and create and antidote for it.

All the most successful viruses have been spread this way, and the devastating effects a business marketing, viral campaign has on it’s competitors when done right would make your head spin.

7. Adaptable

The most successful viral marketing campaigns are very adaptable and common in their needs from host to host.

So in essence, each host will gather 7 to 10 friends as they cast the idea forward, and a percentage of them will accept it as they pass it forward.

Therefore, an easily adaptable idea is more simple to spread around it’s hosts than one that is harder to get hold of.

If you can take advantage of even some of these principal around viral marketing, then wealth and success will be yours.

Return regularly, because you’re going to learn more about viral marketing campaigns in action.

Adam Price is the creator of Nett Knowledge, and has been full time online for over 10 years. He loves the internet lifestyle and prides himself on helping thousands of local businesses get online successfully. You can see and learn more at his blog: http://www.NettKnowledgeBlog.com

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