With Millions of Websites on the Internet, How Can Your Website Be Found?

With Millions of Websites on the Internet, How Can Your Website Be Found?
By Sheri L Goddard

As a business owner, are you always asking, “How do I find more clients, patients or prospective buyers? How do I increase sales?”

In this economy, it can even be a question of survival.

If you are in business, it’s probably because you like helping people find solutions to problems. By selling your products and/or services, you fill a need in helping people solve their problem(s).

Whatever your business is, you probably do it well and maybe even have a passion for doing it. Your expertise is in the product or service you provide, not in how to market your business.

Can you remember when people went to their yellow pages to look up business information? Did you know, today 54% of Americans have substituted the internet and local search engines for phone books?

It all can seem complicated and overwhelming to learn how to do all that is required to get the results needed and desired, to run a business, and deal with the day to day responsibilities, all at the same time.

This is why it is important for people to hire someone for the services of marketing their business online.

When people type in Google, Yahoo! or Bing for information, you want to show up. If you don’t, you are losing potential clients and income, because statistics show 90% of all online commercial searches result in offline purchases.

If you are not in the top 3 positions on Google or other search engines, then chances are you are not getting customers to your site.

What should someone look for in a company who does SEO (search engine optimization)and Website Development?

If you already have a website, it should be easy to navigate and easy for clients to purchase products and/or services online.

It is also important that:

1- it is functional, meaning short and to the point
2- it is pleasing to the eye and not too distracting
3- it has a call to action, it tells the person what to do while there
4- the reader feels “safe”
5- there is a way to capture names and emails of the readers who show up

on your site (lead generation)
6- the visitors are becoming prospects and are then becoming clients

The search engines need to be able to find the website. By creating strategies so that the search engines can find you and rank you higher on search engines results pages, it makes it easier for your visitors to purchase from you or find the information they are looking for.

This is done by submitting your information to the different local directories, social media sites, and blogs.

By doing press releases and submitting those to particular sites, writing articles about you or the business and submitting those to particular sites, all of these strategies help to get you all over the internet so that you do show up through different sources.

By using certain keywords related to your business, you should be able to show up in the local and organic results of Google. Meaning you would be on the left-hand side in the listings and on the Google map.

These are some of the most important points to remember when looking for a company or an individual to help you with the online marketing of your business.

For more information and free tips for your business, visit http://www.dreamlinemarketing.com

Sheri Goddard is part of DreamLine Marketing, a company that helps businesses implement their own 4 Point Local Market domination system and get a marketing-focused website that is found in the search engines and that also converts visitors to customers. Visit http://www.dreamlinemarketing.com

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