Leveraging Information

Leveraging Information
By Peter Damien Ryan

Information is Money

Running an information business can be really profitable if you know what you are doing. The beauty of it is that it is not rocket science and you don’t have to be an expert in IT or Web site building.

What type of information – any! With the help of the Internet, things are really a lot simpler and cheaper. Digital products like e-books, mp3 audio lessons, online video tutorials – all of these can be downloaded to your computer in a matter of seconds and minutes. And therefore, others can download your information products too.

Here are a few reasons why turning this into a business can be viable.

One

People are hungry for information. Check out the search engines (Google etc) and just see how many people are online searching for information across a huge spectrum of enquiry.

Just try Google’s “Keyword Tool” and enter “How To” as a keyword phrase and see what pops up. Here are a few:How to cook; How to draw; How to video; How to dance; How to deal; How to fish; How to kiss; How to lose weight; How to make How to money;How to dress; How to make out (!);How to paint;How to write a letter; How to braid; How to build a deck; How to change oil; How to download music;How to shave; How to cheat (!!);How to type.

Did you know there are actually people out there going to Google searching for these kinds of basic information?

The information business is huge, real huge. As can be seen from the above, people are looking for all kinds of information. So consider what do you know – probably a lot more than you think – and there is likely to be many people wanting that information or knowledge – in easily accessible form. You can monetize that “know how” that you have accumulated over the years through education, work, and experience.

How much of your professional or experiential knowledge is left at the office or at home. You are a great home cook – then that is valuable knowledge – as is your accountancy knowledge -teach people how to budget – great in these poor economic times. Try adding to the “how to” list above – but using your own personal know how e.g. ‘how to sew”; how to decorate a cake” “how to balance a check book” and so on.

Two

Google any thing you like – see the results – what are the sites providing? Information – about something. Look at the well known bookstores or just your local bookstore. What are they selling? INFORMATION.

Three

There are potentially very high profit margins for information resources.

For example: selling information products in the form of e-books, mp3 audios, and online video tutorials. Your costs are your expertise and experience for creating the content in these products, domain and hosting (very cheap), some advertising costs if you have money (if you have no budget it can be free as well).

And to produce 1 e-book, or 2 e-books, or 100 e-books, or 1000 e-books, the costs are virtually the same, as you “technically” do not have to produce them physically, since they can just be downloaded from your website.

What about mp3 audio lessons and online video tutorials? Yes they, too, do not have any additional production costs, so to speak.

So you “technically” can make 100% profit! Gosh, what kind of business can allow you to make 100% profit? Even if you deliver your content in CDs, DVDs, or printed materials, you can make high profit margins.

Four

You work once and get paid on it forever!

Your website is your salesman doing his job 24 hours a day, 7 days a week non-stop. He doesn’t need any rest, and he simply can’t fall sick. YES, you do need a web site – but that is easier and cheaper than you may realize – see below for more on this.

If you’re selling digital products, almost everything can be automated. Your customer goes to your website -> he orders your product -> he puts in his credit card details -> he downloads your product from your site. And all of these sales processes are done and completed while you are on your vacation or while you sleep.

If you’re an employee working for someone else, you are trading your time in exchange for money.

If you’re a self-employed consultant with some kind of specialized skills, you are also trading your time in exchange for money.

There are only 24 hours in day.

The point is: when you run an information business, you are LEVERAGING on systems to work for you. Because of this, you can sell 10 information products to 10 different customers simultaneously.

Five

You can work from anywhere in the world (yes just like you’ve heard many times before, you can even work in your pajamas). As long as you have a laptop and an Internet connection, you can run your information business from anywhere in the world.

This is not a dream; it’s very much a reality. The question is, how motivated or how bad do you want this dream to become a reality?

Six

It takes very little cost to start an information business. You can start for as little as $100 to $1000.

Compare that to running a brick and mortar business. You have rental costs, maintenance costs, electricity costs, staff salaries, inventory costs, capital. Can you start to see how low cost this can be? And yet it can bring in returns up to 100% return.

Check out my personal site for more info and also, while you are there – read about the main subject – reading books for fun, and we always need a break from the computer!

Explore my site – heaps of information there

Peter Damien Ryan

Affiliate Marketing Solutions

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