Three Sided Winning Traffic Formula Online
By Kiki Bakker
The Net does not use the same techniques that a living sales person uses with a potential client. The Net has its very own set of real rules and techniques for traffic delivery to your site.
- The first rule to understand is that visitors to your site equals your traffic. Traffic is the lifeline of any web based business.
- The next rule is that you must generate your own traffic to be successful. There are many additional ways to do this that are not mentioned below.
- A higher search ranking at the search engines makes your site easier to find, generating more traffic to your site.
- Focus on your content to deliver more accessibility and support from the search engines and site visitors. Provide credible information first and get income flowing next.
- Internet users are your potential visitors who become the very traffic that you are looking for. They are real people who do not know you and resist paying or staying for the unknown. To win them over you need to do 2 things well.
- Create high value focused content for visitors
- Build trust and credibility with your visitors
Over 90% of online businesses fail because they followed the wrong process. They took 3 bold steps and failed to think of what would follow.
What did they do wrong?
1. They created a product or service to sell
2. They then created a site to sell that product or service
3. They added payment solutions or other affiliated steps for income generation and did nothing else.
And then they rolled over in anticipation and collapsed from lack of traffic and paying customers.
They did not focus on high value targeted content. Please keep in mind that creating a site will get you onto the web. This does not mean that anyone will find you there unless you personally give them your website address. There are no window shoppers passing your site. It makes no sense to live in a void hanging on the web highway and losing sales while Net surfers pass you because they cannot see or find you. Your chance to make these sales is increased with strong content that makes you more visible to the search engines.
What helps Net surfers find your site? The search Engines do. How? Because search engines use computer programs called spiders to go out and bring your site back to their own database. The algorithms used by them decides whether your site or some other site is more relevant to a search request for a certain keyword. Your content has a great deal to do with how these spiders and algorithms work with your site. For example, if a web surfer searches for remedies, then Google wants to deliver the most relevant remedy sites on the Net. If your content is made up of claptrap and irrelevant mismatched content, it will be overlooked by the search engines and it will be left behind.
Deliver a three sided Win for all 3 important parties in this deal. That means your visitor, the search engines and you. Your base success high value content focused on your niche and aligned to the best keywords and phrases. Research this more on Google if you need to understand keywords.
If you do not own your traffic, you do not own your business. The top 2% of businesses that succeed on the Net always build very targeted traffic by providing their visitors the high value content that they are searching for and that the all important search engines like and look for. Use high end quality content to make your site credible and recommendable. This in turn results in a tuned IN and turned ON customer that delivers a high conversion rate of paid sales. Best of all the search engines will help you! You will not need to pressurize your visitors to click, they will want to click and pay.
If this article has assisted you and you wish to find out more about traffic, use the link below.
The Author is a consultant and entrepreneur who writes from actual experience. She is a member of top private Multi-Millionaire society online and is coached by them. Want to find out more about how to generate more online traffic and income? CLICK HERE
Article Source: http://EzineArticles.com/?expert=Kiki_Bakker
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December 10th, 2009
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