Andrew Hazen, CEO of Prime Visibility, gives a presentation on social media optimization to the Long Island Advertising Club. Hazen provides an overview of social media optimization as well as some helpful tips for implementing a plan to leverage the power of Web 2.0 to improve your search engine rankings, position yourself as an expert in your field and track the social media buzz for your company, product or service. Go to www.primevisibility.com to view the entire video.
Social Media Optimization: An Introduction
February 1st, 2010 
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Informative and quick overview before going on to part 2.