Tips For Successful Link Exchange. Part 1

For many owners of web-site optimization to achieve a high position in a rating system is to introduce a pair of META-tags, well, there is the selection of appropriate titles – and this is considered sufficient. Long ago, this tactic worked.

Now with the weighting and evaluation of your site are taken into account more than 70 criteria. When the question, at what point you to stay (and stay there at all) in a retrieval system, recorded and analyzed everything – from titles and META-tags to content and ALT-tags.

Links to your site are not the deciding factor in determining your ranking, to get a good score, you must have above all a well optimized site, but all things being equal (say, if your competitors’ sites, too, is well optimized), reference may well be that force that determines whether you float to the surface or submerged under a pile of more highly valued pages.

Links that work

The first thing you should take into account when link exchange – who want to link with you and with whom you should link against. These are two completely different issues, and, although you’ll have to work on them at the same time, they must be considered separately.

Who is going to link to you? (Incoming links)

Searching for a site that would have placed a link to yours, ask yourself five questions:

1. And if they are not competitors for you?

You can, of course, try to ask you to place a link to the company’s website, providing the same goods or services that you do. But, by and large, this is a waste of time, which can be used to search much more useful to you links to sites that will be beneficial to advertise your products and services.

2. Does this site have any relation to what is presented to you?

If you are selling, say, cleaning carpets, then a link from the site of a beauty salon you need as a fish a bicycle. Google and other major search engines, determining the “weight” links are always looking at the similarity of content. If the connection between the content of sites, there is no, then the link will give very little value, if give all. It is better to concentrate on sites with content that in any way related to yours.

3. What is the rating of this site is to Google?

Google has such a good gadget is called Google Toolbar. In the advanced version of the toolbar it has the option of ranking (Page Rank) site where you currently are. Do not dwell on what is Page Rank (the definition can look at Google), just remember that what he is higher than better (10-point scale, all that is valued above 4 is considered good, above the 6 – excellent) . If Google is highly rated by the site, a link from it will be valued more than a link from a site with low rating. So in pursuit of the references to focus on those sites whose Page Rank is higher or equal to 4. Google Toolbar is a free download from Google, http://toolbar.google.com/.

4. Will need a place reciprocal link?

The question of whether to place reciprocal link or not, should consider thoroughly. The more you lead unilateral links, the better for you. Such links are valued higher.

5. How many already have links on this page?

How many links they already have, and where they lock up a link to you – it is also taken into account. If your link will be posted on the page with hundreds of others – the value of it greatly reduced. Also, for the definition of “gravity” has a reference value at the top or bottom of the page it will be.

It should be noted that, in general, any incoming link at least something so worth it. If you’re looking for website with similar topics to you and they ready to place the link to you – spend 5 minutes and link to it, even if its Page Rank will not be greater than 2. But usually not all that simple, and now in more complex cases (for example, if you need to agree with the webmaster), you will need all the advices given above.

Who refer you? (Outgoing links)

This issue should be treated very seriously – outbound links can have a very not weak effect on your ranking. If you put a link to any site, thus you like to say: “This site is very relevant to me, and its contents are interested in my visitors.” Is for this reason, and should think carefully whether you need the bilateral links. Here are some criteria by which one can determine whether to link to any site:

1. Are the content of this site from yours?

As in the case of incoming links, relevancy of content should be high as possible. If your site is links to pages that have absolutely nothing to do with what you offer, the value of such options is practically zero, and in some cases, this can reduce the objective rating of your site.

2. And if they are not competitors for you?

In this case, have to think about their interests, not which tell the other webmaster. Do I have it to you, to put a link to a site that provides exactly the same goods and services that you? Unless, of course, this site is very high Page Rank, and his webmaster do not mind answering to put a link to you – then perhaps you can take a risk and provide visitors the opportunity to look to its competitor.

3. What is the rating of this site?

Many people mistakenly believe that any outbound link will damage their own position. Of course, this is not so. The reason for confusion – it is usually illiterate linking, but not the link itself. If you are going linked with someone, pay attention to what Page Rank conferred this site Google. As in the case of incoming links, outbound link on the highly praised by the search engine will definitely benefit. If all of your outbound links lead to similar sites, content which, moreover, is consistent with yours – they did not hit you!