Simple Steps For Higher Ranking

Simple Steps For Higher Ranking
By George Pettit

Search engine ranking beats everything when it comes to making a website make money. Being able to increase your search engine ranking at will is more valuable than anything else. First off, before you get into complex coding or linking practices, the most important thing is to ensure that you have great content. Search engines look for sites that have great content and lots of it – large websites often get better rankings than small ones. In addition, make sure your site gets updated frequently.

The content must also be filled with relevant keywords. Try to think of what your desired visitors will type into the Google search bar. Then, give this keyword or this set of keywords a 1-3% density in the content you have on your site. This may not seem like a lot, but it indicates that a word is mentioned one to three times per hundred words – on average about eight times per article.

Aside from keywords, search engines rely on sitemaps to determine how good a site is. Make sure your sitemaps conform to Google’s, MSN’s, or Yahoo’s standards before you send them off, and use relevant meta tags. Relevant meta tags should be researched in the same way that keywords are researched – there are several keyword and meta tag generators available online if you need some help with this.

Get in contact with as many successful websites as you can, and try to get them to put links to your site on theirs. The more sites that link to your site, the more popular you are, and thus in higher demand. Some sites ask for you to pay to have them link to you – you’ll have to decide if their rates are worth the increased traffic.

Finally, apply the KISS principle: Keep It Simple, Stupid! Complicated Flash and Javascript effects are difficult for search engines to crawl through, and therefore don’t win you any points with the search algorithms. If you’re looking to make money, put together an elegant, simple, easy-to-read site without a lot of bells and whistles, just good SEO practices, and you’ll be raking in the traffic in no time.

George Pettit is an SEO expert who writes about SEO tactics and steps required to acquire higher ranking in search engines.

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